With technology and the Internet, we have made leaps and bounds in almost everything, especially our online businesses. But overtime technology has also made us vulnerable. When we go shopping we hesitate to use our credit cards because we fear that it might be hacked. There has been so many cases of identity theft, of scams that have shown us that the information we have put in one of our online endeavors have been used for other means. Our email addresses have sometimes been sold to third parties which make us defenseless against any further scams.
Studies have shown that Internet users are more concerned about their personal information being safe and secure. When surfing the Internet and doing some online business or shopping, there are three things they consider:
- Is my personal information safe and secure in this website?
- Is it safe and secure to shop in this site?
- Can I trust this website and the information they have on it?
- The Privacy Policy of the website and how they use the information they get from each customer.