With technology and the Internet, we have made leaps and bounds in almost everything, especially our online businesses. But overtime technology has also made us vulnerable. When we go shopping we hesitate to use our credit cards because we fear that it might be hacked. There has been so many cases of identity theft, of scams that have shown us that the information we have put in one of our online endeavors have been used for other means. Our email addresses have sometimes been sold to third parties which make us defenseless against any further scams.
Studies have shown that Internet users are more concerned about their personal information being safe and secure. When surfing the Internet and doing some online business or shopping, there are three things they consider:
- Is my personal information safe and secure in this website?
- Is it safe and secure to shop in this site?
- Can I trust this website and the information they have on it?
- The Privacy Policy of the website and how they use the information they get from each customer.
Internet users and shoppers are no longer ignorant about these things. They know that there is every need to be cautious especially if there are discrepancies in the information given by the site. Today, a bigger percent of internet users leaves without buying
For website owners, visitors are important. Money is spent to ensure that the website is well optimized to ensure visitors. More than that, it is important that these visitors are transformed into customers and clients for life, these visits are converted to sales. So, what do you do about it?
Secure.... Trust... Value...
If a visitor to your website feels secure that whatever information they give will be kept confidential, they will not hesitate to conduct business with you. And once that information was kept secure and protected, the customer will continue to trust your website. And thus the customer knows that you put value on them.
Addressing the issue of security and building trust is a must for any website owner. If you are a website owner these are some questions you need to ask yourself:
SECURITY – Is your customers confidential information safe?
Do you use SSL to protect and encrypt this information as it is transferred from the user to your server?
Do you have PCI Scanning to shield and protect your website from hackers and weaknesses?
PRIVACY - Do you protect your customers' privacy?
Do you keep your customer’s information confidential? Do you respect their information and preferences?
Do you disclose your Privacy Policy? Is it accurate and updated?
IDENTITY – Is your company formally identified in the website?
Are the company’s information such as company’s address, email address, phone and fax numbers shown in the website.
Has these information been verified by a third party?
If these normal customers concerns are competently and effectively addressed then your website and data will be protected. And this will surely create your website’s credibility and build trust in your customers and make them feel that they are valued customers. And most importantly, this will increase your sales by converting your visitors to customers.
All these 3 issues can be professionally, efficiently and easily done by NOLINSECURE. If you have NOLINSECURE seals on your website, then customers will instantly know that you have physical and technological security measures in place to protect them. They will know that your website has been scanned, your business verified, and their privacy will be shielded by a 3rd party.
This is certainly the easiest and the most effective way to let your customers know that SECURE, TRUST and VALUE are important to you.